More than a town. A way of life.
Nestled among rugged hills, winding rivers, and some of New Zealand's most spectacular landscapes, Taumarunui has long been known as the Heart of the King Country. It's a place where community matters, adventure is never far away, and the spirit of rural New Zealand runs deep.
The Auto T's Taumarunui Hoodie celebrates this proud connection with a clean, timeless design featuring the iconic heart motif and the words "Heart of the King Country." Whether you're a local, a former resident, a regular visitor, or simply someone who appreciates the unique character of New Zealand's heartland, this hoodie lets you wear that connection with pride.
Built for cool mornings, road trips, river adventures, country events, and everyday comfort, it's the perfect reminder of a place that holds a special place in so many hearts.
Why You'll Love It
✔ Premium heavyweight hoodie for warmth and comfort
✔ Clean, timeless design suitable for everyday wear
✔ Celebrates one of New Zealand's most iconic rural communities
✔ Perfect for locals, visitors, ex-residents, and King Country supporters
✔ Ideal for road trips, outdoor adventures, community events, and casual wear
Proudly Connected
At Auto T's, we believe every town has a story worth telling. Taumarunui is more than a destination—it's a gateway to adventure, a hub of community, and a place that leaves a lasting impression on everyone who visits.
Whether you've lived there your whole life or simply passed through and fallen in love with the region, this hoodie is a celebration of everything that makes Taumarunui special.
Taumarunui. Heart of the King Country.
