Some places are known for what they have.
Others are known for how they make people feel.
The Auto T's Taumarunui – Heart of the King Country T-Shirt celebrates one of New Zealand's most iconic rural communities. Surrounded by rivers, native bush, rolling hills, and endless adventure, Taumarunui has long been recognised as the true heart of the King Country.
Featuring a bold, clean design and the iconic heart symbol, this shirt is a proud statement for locals, former residents, visitors, and anyone who holds a special connection to the region.
Whether your memories involve fishing the Whanganui River, exploring the Forgotten World Highway, riding the rails, attending local events, or simply growing up in a community where people still look out for one another, this design captures the pride that comes with being part of something special.
Because Taumarunui isn't just a place you visit.
For many people, it's a place that stays with you forever.
Why You'll Love It
✔ Premium quality tee designed for everyday comfort
✔ Exclusive Auto T's Taumarunui artwork
✔ Celebrates local pride and King Country heritage
✔ Perfect for locals, former residents, visitors, and supporters of the region
✔ Clean, timeless design suitable for everyday wear
✔ A meaningful gift for anyone connected to Taumarunui
The Auto T's Story
At Auto T's, we're passionate about the towns and communities that make New Zealand unique.
The places where people know your name.
The places where memories are made.
The places that feel like home, even when you've been away for years.
Taumarunui is one of those places.
A town built on community, surrounded by adventure, and proud of its place in the heart of New Zealand.
Taumarunui. Heart of the King Country.
